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1

认知符号学

符号，思想与意义

出版时间：Jun 11 2020    

ISBN：9781350143302   

作者：Per Aage Brandt

简介

Introducing a critical, non-standard approach both to cognitive science and to semiotics, this book discusses the understanding of meaning and mind through four major dimensions; mental architecture, mental spaces, discourse coherence and eco-organization. Encompassing a rich variety of topics and debates, Cognitive Semiotics outlines several bridges between 'continental' and 'analytic' thinking in the study of semantics, pragmatics, discourse and the philosophy of language and mind.

目录

1. Introduction

2. On the Mind of the Body. Spinoza, Descartes, and the Philosophy of Cognition

3. The Architecture of the Embodied Mind

4. On Consciousness and Semiosis

5. The Dia-logic of Discourse

6. Mental Spaces and Discourse

7. More on Mental Architecture, Spaces, and Blending

8. Blending in the Poetics of Songs. Leonard Cohen's Hallelujah

9. Forces and Spaces. Maupassant, Borges, Hemingway

10. The Meaning of Translation

11. Elements in Poetic Imagination

12. Words in Language and Thought

13. Numbers are Things in Time

14. The Meaning and Madness of Money

15. Postscript

Bibliography

Index

2

纹身的社会符号学研究

皮肤与自我

出版时间：June 25 2020

ISBN9781350169067

作者：Chris William Martin

简介

Why do people put indelible marks on their bodies in an era characterized by constant cultural change? How do tattoos as semiotic resources convey meaning? What goes on behind the scenes in a tattoo studio? How do people negotiate the informal career of tattoo artist? The Social Semiotics of Tattoos is a study of tattoos and tattooing at a time when the practice is more artistic, culturally relevant, and common than ever before.

By discussing shifts within the practices of tattooing over the past several decades, Martin chronicles the cultural turn in which tattooists have become known as tattoo artists, the tattoo gun turns into the tattoo machine, and standardized tattoo designs are replaced by highly expressive and unique forms of communication with a language of its own. Revealing the full range of meaning-making involved in the visual, written and spoken elements of the act, this volume frames tattoos and tattooing as powerful cultural expressions, symbols, and indexes and by doing so sheds the last hints of tattooing as a deviant practice.

目录

Introduction

1: Tattoos and Tattooing in an Era of Liquid Modernity

2. The Art and Artist Behind Your Tattoo

3. Tattoo Artists as Artists

4. Permanence as Rebellion: Skin and Self

5. Of Cultural Change and Gendered Bodies

6. Tattoos as Artistic and Emotional Signifiers

Conclusions

Bibliography

Methodological Appendix

Index

3

幸福的符号学研究

一个公共问题的修辞开启

出版时间: Aug 25 2016

ISBN: 9781350004764

作者：Ashley Frawley

简介

The Semiotics of Happiness examines the rise of 'happiness' (and its various satellite terminologies) as a social and political semiotic, exploring its origins in the US and subsequent spread into the UK and across the globe.

The research takes as its starting point the development of discussions about happiness in UK newspapers in which dedicated advocates began to claim that a new 'science of happiness' had been discovered and argued for social and political change on its behalf. Through an in-depth analysis of the written and visual rhetoric and subsequent activities of these influential 'claims-makers', Frawley argues that happiness became a serious political issue not because of a growing unhappiness in society nor a demand 'on the ground' for new knowledge about it, but rather because influential and dedicated 'insiders' took the issue on at a cultural moment when problems cast in emotional terms were particularly likely to make an impact.

目录

Preface
Acknowledgements
1. The 'Problem' of Happiness
2. A Hospitable Context for Claims-Making
3. The Rhetoric of Social Problems
4. Claims-Makers and the News
5. Happiness: From Prehistory to Paradox
6. The Problem of Lies Within
7. Owning Happiness
8. Happiness Expertise
9. The Rhetoric of Happiness
10. The Inventory of a Problem
Bibliography
Index

4

批评符号学

出版时间：Sep 22 2016

ISBN9781472596369

作者：Gary Genosko

简介

Critical Semiotics provides long overdue answers to questions at the junction of information, meaning and 'affect'. The affective turn in cultural studies has received much attention: a focus on the pre-individual bodily forces, linked to automatic responses, which augment or diminish the body's capacity to act or engage with others. In a world dominated by information, how do things that seem to have diminished meaning or even no meaning still have so much power to affect us, or to carry on our ability to affect the world?

Linguistics and semiotics have been accused of being adrift from the affective turn and not accounting for these visceral forces beneath or generally other from conscious knowing. In this book, Gary Genosko delivers a detailed refutation, with analyses of specific contributions to critical semiotic approaches to meaning and signification. People want to understand how other people are moved and to understand embodied social actions, feelings and passions at the same time as understanding how this takes place. Semiotics must make the affective turn.

目录

Introduction
1. From Information Theory to A-Signifying Semiotics
2. Anti-Semiology
3. Damaged Signs and Floating Signifiers
4. Semiotics of the Info-commodity
5. Obstacle-Signs
6. Tensor Signs
7. Affect and Semiosis
Conclusion
References
Index

5

理解媒介符号学

出版时间：Nov 15 2018

ISBN9781350064164

作者：Marcel Danesi

简介

Media semiotics is a valuable method of focusing on the hidden meanings within media texts. This new edition brings Understanding Media Semiotics fully up to date and is written for students of the media, of linguistics and those interested in studying the ever-changing media in more detail.

Offering an in-depth guide to help students investigate and understand the media using semiotic theory, this book assumes little previous knowledge of semiotics or linguistics, avoiding jargon and explaining the issues step by step. With in-depth case studies, practical accounts and directed further reading, Understanding Media Semiotics provides students with all the tools they need to understand semiotic analysis in the context of the media.

目录

Introduction

1. The Mediated World

2. An Outline of Semiotic Theory

3. Print Media

4. Audio Media

5. Film and Video

6. Television

7. The Computer and the Internet

8. Advertising

9. Social Impacts of the Media

Concluding Reflections

Further Reading

Appendices

A. Examples of Media Text Analysis

B. Brief Classic Texts in Semiotic Analysis

Glossary

Bibliography

Index

6

光影符号学

Graduation

出版时间：Jun 27 2019

ISBN9781350119017

作者：Piotr Sadowski

简介

Lighting and shadows are used within a range of art forms to create aesthetic effects. Piotr Sadowski's study of light and shadow in Weimar cinema and contemporaneous visual arts is underpinned by the evolutionary semiotic theories of indexicality and iconicity. These theories explain the unique communicative and emotive power of light and shadow when used in contemporary indexical media including the shadow theatre, silhouette portraits, camera obscura, photography and film.

In particular, Sadowski highlights the aesthetic and emotional significance of shadows. The 'cast shadow', as an indexical sign, maintains a physical connection with its near-present referent, such as a hidden person, stimulating a viewer's imagination and provoking responses including anxiety or curiosity. The 'cinematic shadow' plays a stylistic role, by enhancing image texture, depth of field, and tonal contrast of cinematic moments. Such enhancements are especially important in monochromatic films, and Sadowski interweaves the book with accounts of seminal Weimar cinema moments.

目录

Acknowledgements

Introduction

1. Natural shadows, represented shadows: from optical phenomena to semiotic signs

2. Light and shadows in visual arts

3. Fixing iconic indexes

4. Light and shadows in early cinema

5. Weimar cinema: Expressionist light and shadows

6. Weimar cinema: light and shadows in the city

Bibliography

表情包的符号学研究

网络时代的视觉语言崛起

出版时间：Nov 17 2016

ISBN9781474281980

作者：Marcel Danesi

简介

The Semiotics of Emoji looks at what is officially the world's fastest-growing form of communication. Emoji, the colourful symbols and glyphs that represent everything from frowning disapproval to red-faced shame, are fast becoming embedded into digital communication. Controlled by a centralized body and regulated across the web, emoji seems to be a language: but is it? The rapid adoption of emoji in such a short span of time makes it a rich study in exploring the functions of language.

Professor Marcel Danesi, an internationally-known expert in semiotics, branding and communication, answers the pertinent questions. Are emoji making us dumber? Can they ultimately replace language? Will people grow up emoji literate as well as digitally native? Can there be such a thing as a Universal Visual Language? Read this book for the answers.

目录

1. Emoji and Writing Systems

Defining Emoji

Writing Systems

Writing as Social Practice

Stylization

Research Method

2. Emoji Uses

Phatic Function

Emotive Function

Standardization

Ambiguity

Culture-Coding

3. Emoji Competence

General Features

The Emoji Code

Core Emoji

Peripheral Emoji

Compression

4. Emoji Semantics

The Thesaurus Effect

Framing

Connotation

Facial Emoji

Blending

The Power of Images

5. Emoji Grammar

Calquing

Conceptualization

Syntactics

Rebus Writing

Overview

6. Emoji Pragmatics

Pragmatic Competence

Salutation

Punctuation

Other Pragmatic Functions

Some Relevant Questions and Findings

7. Emoji Variation

Cross-Cultural Variation

Usage According to Nation

Cultural Coding

Visuality

Adjacency Pair Variation

Cartoon Style Literacy

8. Emoji Spread

Emoji-Only Writing

Emoji Translations

Emoji in Advertising

Effort

9. Universal Languages

Artificial Languages

Blissymbolics

The Emoji Code

10. A Communication Revolution?

The Global Village

Emoji as Trend

The Future of Emoji

References

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