专著推荐 | Jeffrey Gil《文化软实力与全球推广汉语学习：孔子学院项目》

Original 通讯君语言学通讯 2022-06-09

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#文化软实力 1 个

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关键词：文化传播，软实力，孔子学院，对外汉语教学，语言规划，语言政策

Soft Power and the Worldwide Promotion of Chinese Language Learning: The Confucius Institute Project

作者： Jeffrey Gil

书号：9781783098057

出版日期：2017年5月

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Translation and Global Space of Power

内容简介

'The Confucius Institute Project' – consisting of Confucius Institutes and Classrooms, the posting of Chinese language teachers to overseas schools and universities and the Chinese Bridge language competition – represents an attempt by China to extend its influence globally through the use of soft power. Facilitated by a rapidly increasing demand for Chinese language learning, it has established a presence across the globe and made valuable contributions to the learning and teaching of Chinese. However, this has not necessarily led to an increasingly positive view of China, either at a political or a societal level. Through an analysis of official documents, interviews with those involved, a survey of Chinese-language learners and a study of academic and media sources, the author evaluates the aims of the project, and discusses whether these aims are being met.

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本书目录

Chapter 1: Introduction: Language, Culture and China's Rise in a Globalising World

Chapter 2: Chinese Culture Goes Global: Soft Power and the Promotion of Chinese Language Learning

Chapter 3: Mapping the Confucius Institute Project: High Extensity, Intensity and Velocity

Chapter 4: Evaluating the Confucius Institute Project: Impact at the State-to-State Level

Chapter 5: Evaluating the Confucius Institute Project: Impact at the Society-to-Society Level

Chapter 6: Conclusions and Implications

References

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