客户总是说价格高，如何谈判

Original Mike外贸说 Mike外贸说 2021-01-15

麦粉群里，大家每天都在讨论这样那样的外贸问题，而较为集中的，应该就是与客户的价格谈判问题了。

Various questions regarding foreign trade are being asked in my group each day. And the most frequently asked question is about price negotiation.

极其纠结却又频频出现的情况就是，客户嘴里永远都在嚷着 "Price too high", "Give me your best price", "I've got better price" 种种类似的说辞。

However, at most times, the clients will say such words like "Price too high", "Give me your best price", "I've got better price".

而每当遇到这样的情况，大多数外贸人就坐不住了，沉不住气，上去就是几轮降价，客户一说贵，他就降，最后降得都没利润了，客户还是转身走了，订单也下给了别人。

Whenever it comes to such situation, most of us will decrease our price again and again as long as the clients complain about the high rate, until the price is pushed to the bottom cost.

Whereas, the final result is, the clients go away, placing their orders to others.

——Mike外贸说

尽管这样的情况时有发生，然而，这也令我们很难接受，费心费力的伺候客户，他居然还是毅然决然的走了，这是在玩儿我么？非也！！！

Though it happens, we can hardly accept such result after we've made so many efforts to offer our best to the clients. Are they kiding with me? Nope!

讨价还价，是作为一个专业买手必备的采购手段。他们永远坚持一个原则，无论对手报价如何，说高就对了。

Price negotiation is a key skill that a buyer must grasp. They keep one principle " Say high no matter how much you are being offered.

那么该如何去进行价格谈判呢？请参考之前的分享：

So how should we negotiate with our clients regarding price? Please refer to my past articles:

See Below listed

老客户发来竞争对手报价，我该如何强势而又巧妙地谈判取胜？【外贸实战秘传】

从无效谈判到有效谈判，就差一个思维爆点，是什么？！

给我最低价，立刻下单

外贸人必须学会的谈判思维：遇事不要急，先思考，后行动

想要提高自己的谈判能力，首先要足够了解自己的产品和产品的市场，这样才能够确保自己知道客户说的是真的还是假的。

Only when you get to know your product and its market well enough, can you really improve your negotiation skills and distinguish exactly whether your clients are telling the truth or lying .

如何学好产品和市场？

How to learn your products and markets well?

See Below listed

刚刚进入外贸行业的新人，第一个月应该学什么？

职场工作，吃亏是福

转行做外贸，我迷茫了

市场竞争压力日益加剧，我们是不是只能无休止的价格战了？

The market competition pressure is getting worse and worse, is it the only way to keep fighting on the price?

See Below listed

企业老板必读：产品同质化竞争下，企业避免被价格战绝杀的转型之路
为什么工厂想要发展，就必须自己站出来做外贸？

除了价格战，我们还能做什么
 【2017】跨年2018，做外贸的你，还在走老路么？

外贸人，你还在守株待兔么？
如何让客户主动找上门？
如何摆脱客户的价格纠缠？Win In Price Negotiation