Progen 理型公园

//

大犬建筑设计事务所受邀为PROGEN 理型公园设计一个全新的穿搭体验空间。以「Hunting in Fitting Park」作为构思空间的起始点：其挑战在于品牌的营业属性的契合表达与空间体验维度的转化。

→

Greater Dog Architects design a Styling experience store called Progenius Park.Taking "hunting in fitting Park" as the starting point of design task: its challenge is transform the design language into an interesting space experience as well as to fit brand's business attributes specifically.

→

It has become a potential metaphor in describing its grasp of fashion and It refers to a keen sense of searching new things. 

直接的阐述了空间的属性以及主要功能。“「 PROGEN 理型公园 」不同于买手店，它是一个集线上线下“穿搭“体验为一体的空间。在这里希望通过专业理型师，为消费者提供专属又个性化的穿搭规划”。「 PROGEN 理型公园 」主理人Tom Lu 如此阐述其品牌理念。

→

Progenius Park is different from a buyer's shop in that it is a “Styling” retail that combine bricks and clicks. It provides consumers with personalized wear planning through professional stylist. Tom Lu, the director of Progenius Park, explains its brand philosophy.

空间在满足商业需求和顾客体验的同时，它不会被原有的建筑框架所束缚，沿街的属性也使得它与街区有了紧密联系的契机。大犬试图建立“公共性”的空间语境，在重视空间与城市、居民、街区共通融合的同时，联动“内与外”，把自然与户外的日常元素融入到店铺设计中，由此展开想象力。

→

The store along the street also give it an opportunity to closely connect with the block.The Greater Dog Architects tries to build a "public" spatial language, connect with "inside and outside", and inte-grates the common elements of nature and outdoors into the retail design.

在城市公园中接触到的日常健身器材和公共设施：移动伸缩门，站台座椅，扭腰器，云手转轮，凉亭，路灯，粗糙的石头，树杆与树枝等等… 这些大众熟悉的日常物件，被带入到空间里，由于使用场景和功能的切换，为其创造一个具有趣味性的体验空间。

→

Daily fitness equipment and public facilities in urban parks: like extension railings, platform seats, waist twisters, hand rotating wheels, pavilions, street lamps, rough stones, tree and branches, etc. These familiar daily objects are brought into the space. Due to the different location and changes in function of the objects, it not only brings unexpected surprises, but also makes the space full of fun in experience.

外立面的更新设计中，抛开传统的广告屏，在外墙上应用了抽象且具有数字感的图形方式来体现需要传达的内容。每格灯光设置的程序编程带来了外墙应用上的变化性，极简的动态变化，成为街区中具有记忆点的建筑外立面。

→

In the renewal design of the facade, the application of digital light with abstract graphic to reflect what needs to be communicated visually. The programming of each grid light setting brings changeable combination and dynamic visual, which has become the facade with highlights in the block to compare with the traditional advertising screen.

「 穿搭 」之旅由一张入口的地图展开，依照地图的路线分布，内部空间以：入口，取水站，休憩广场，手稿画廊，魔镜穿搭区，展示区为主。

→

The "Styling" journey begins with a hunting map at the entrance hall, which is curved visitingroutesandspatialfunction zoning . It includes: Tap Station, Leisure Square, Sketch Gallery, Magic Fitting area, Display area, and VIP room mainly.

在入口的设计上，借用了内退的距离创造了一个半户外的休憩空间，提供给大众在此处歇脚，聊天，避雨，等候，打发时间…它的多重功能回应了城市居民所需，而非营造产生距离感的商业空间。

→

The retreating entrance creates a semi outdoor space where available to the public to rest, chat, wait or evenkilling time... Its multiple functions respond to the needs of urban residents, rather than creating a commercial space with a sense of distance.

入口处的取水站为整个空间提供咖啡的服务。作为独立的凉亭造型，设计师运用了不锈钢圆管和金属板进行结构的支撑与搭建，斜坡式的屋顶使其独立的结构变得更加的完整。

→

The tap station is a pavilion-like space with an independent structure that provides coffee and drinks.The designer applied stainless steel pipes and metal plates to support and build the wholestructure, and the sloped roof makes its independent structure more complete.

广场作为城市必备的公共场所，是市民进行交流，沟通，小憩，聚集等活动的重要场所。粗糙质地的洞石作为大自然的馈赠，拙感中带有天然的呼吸感。在「 PROGEN 理型公园 」的休憩广场里，盲道钉，洞石，绿色绒布的运用，强化了户外与自然气息。

→

As a necessary public place in the city, the square is important for citizens to communicate, gathering and holdvarious activities. As a gift from nature, the rough texture has a sense of breathing. Therefore,In the LeisureSquare, the designer usedthe material of blind road stud, volcanic stone and green velvetfabricto increase the sense of outdoor contextand natural atmosphere.

半围合的石凳摆放方式，带来更多不同群体或个人与个人之间社交的可能性。更多的专业内容如：沙龙，设计品牌分享会也将在此处发生。

→

The placement method of semi-enclosed stone stool brings more possibilities for social interaction between different groups or individuals. And also group sharing such as salons, design talks will also happen here.

可旋转的手稿牌以阵列的形式排列，双向进入的环形廊道，在动线中创造了更为丰富的路径，也尽可能的在有限的空间里创造更长的阅读路径。在天花的处理上，大犬利用结构梁来创造无阴影的通体照明系统，犹如沐浴在天光下。在进入时，始终有置身于户外空间的语境。

→

The Sketch Gallery displays hand-sketch from more than one hundred fashion designers,and each of sketch is arranged in the form of arrayby rotatable mentalbox with two side display method. Moreover, the circular corridor with two-way access creates a richer routes, and also creates a longer reading path in a limited space.

被遗弃的老树，通过对大小不一的树杆重新组合，形成了树杆新的比例关系。不锈钢片的穿插带来冰冷材质与自然木的冲突性，同时它的出现也“ 缝合” 了树杆被切割后带来的伤痕。老树矗立其中，使之与空间形成新的对话，如同雕塑与自然的低语。

→

A new proportion of tree is formedby recombining different sizes of tree trunks. The embeddedmental platebrings the conflict between cold material and natural wood. At the same time, its appearance also "stitched" the scars caused by the cutting of treetrunks. The old tree stands in it, forming a new dialogue with the space, like the whispers of sculpture and nature.

被藏起来的套装，通过墙面按压式的隐形高柜打开。制造了开魔力盲盒的惊喜感，也让消费者多了几分在空间里寻觅的趣味。

→

The suit display is hidden in a wardrobe on the wall and opened by kick-back system.It creates a surprise like people opening mystery boxes, and also gives consumers a bit more fun to “hunt”new cloths.

随手捡起的小树枝，带来了衣架设计的灵感。洞石穿孔的模块组件，满足了陈列可变化性的需求。自动旋转的扭腰器也被运用在空间里作为陈列道具。

→

The twigs have inspired the design of cloths hanger. The perforated mental modular components is inserted into volcanic stone on the wall, which meet the needs of display variability. Automatically rotating waist twisters are also used in space as display props.

魔镜穿搭区

作为理型专家服务的区域，大犬延续日常的、公共性的设计语言，借用街道出现的凸面镜，创造出五个看似放大镜的奇幻领地。消费者将在此完成搭配问询，测肤，沟通，量体，试穿等一系列的专业「穿搭」服务。

→

Magic Fitting area served by stylist, the Greater Dog Architects borrow the public facilities that appear on the street to create a fantasy landwith five convex mirrors. A series of professional "styling" services such as skin test, body measurement，fitting，styling suggestionand it all happens here. 

在路灯的照耀下，VIP 室的设置提供了更为隐私化交流的空间。

→

Furthermore,VIP room provides a more private space to communicate.

通过不同功能的设置，让顾客自由的探索其中，找到自己喜欢的手稿，刻在墙上的量体细节，隐藏式柜体…使其体验的深度与记忆点得到更多的呈现。它更像是一个符合当代年轻人玩耍的城市空间，没有距离感，多了几分在空间里寻觅的趣味，同时为整个商业街区带来新鲜血液与活力。

→

Progenius Park is more like an public urban space for contemporary younger to play. They can freely explore through different functions,likeseeking for a favorite sketch, carved stone tells the details of the body measurement on the wall; the hidden suit,etc…There is no sense of distance, and it is a bit more fun when consumers “hunting”clothes or accessories here. At the same time, it brings fresh blood and vitality to the whole commercial block.

[ 平面图 ]

项目名称 | Progen 理型公园

项目委托 | PROGEN Group

设计范围 | 室内设计 建筑外立面设计

设计面积 | 220 平方米

空间设计 | 大犬建筑设计

主创设计 | 胡志红 辛晋

设计团队 | 郭林昂 顾丽玲 沈修文

品牌视频 | 徐峰立工作室

空间摄影 | 孟庆伟 谢亦伦

施工单位 | 浙江杭州昇民建筑装饰工程

项目地址 | 浙江省宁波市中山东路205 号

设计时间 | 2020

完工时间 | 2021,08

胡志红(左) / 辛晋(右)

大犬GREATER DOG由胡志红女士与辛晋先生于2015年初共同创立，灵魂集居于上海和伦敦。它是一个跨领域实践的先锋设计事务所，其工作内容涉及建筑设计、景观设计、室内设计、装置艺术、行为表演式建筑研究。它借由中国及海外的实验性和人文性的建筑与空间设计为主要载体,从容地以商业角度阐述叙事性的空间思维方式；并把空间的行为性及艺术装置语言作为媒介，共同构建使用者与空间的对话，商业设计与艺术语言的相融。

大犬Greater Dog在中国完成了知名品牌总部的建筑设计&景观规划&室内设计于一体的商业项目: BRLOOTE品牌集团总部设计、BAISIHAN品牌研发总部设计等；同时完成了多个酒店设计，创意零售空间设计和办公空间设计:LITIAN 酒店设计（四星级）、PROGEN理型公园、MUSIC HOUSE音乐酒吧、LEDING高端男装定制空间、V SPOT性物空间设计、中金投资集团办公空间设计、美国Yimei集团上海办公空间设计等。

同时，大犬Greater Dog于近年完成了伦敦EDI.Z，HEMU荷木等时装品牌在上海时装周的秀场空间设计和表演；同年受德绍包豪斯一百周年庆典之邀，在德国各大艺术中心完成一系列空间表演；《No parking》实验设计作品在伦敦学院巴特莱建筑学院展出并荣获工作室研究项目奖；并长期在中国美术学院、上海纽约大学、上海视觉学院等高校开展学术工作坊和专业演讲。