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不序建筑设计 | MO VITA

DINZ德网传媒 DINZHOME 2023-09-24







不序建筑设计MO VITA


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MO VITA是一个轻松的、充满活力、时时新鲜又始终优雅的酸奶果捞品牌。

MO VITA is a relaxed, energetic, always fresh and always elegant yogurt brand.




在设计中,我们希望空间不仅仅是平面设计的延伸或单纯的空间美学,而是空间是否可以与产品、品牌理念相辅相成。我们在优化空间功能性的同时体现MO VITA对生活态度的理解,提炼产品给人带来印象深刻的视觉感受。空间的整体形象是轻盈、充满活力、不失优雅的。

In design, we hope that space is not only an extension of graphic design or a simple space aesthetics, but also whether space can complement products and brand ideas.While optimizing the spatial functionality, we reflect MO VITA's understanding of life attitude and refine the products to bring impressive visual experience.The overall image of the space is light, energetic and elegant.







门头的品牌展示以乳白色发光体、黑色字的形式呈现。发光灯箱的边角设计了恰到好处的倒角,优雅大气并给人以温润质感。

The brand display at the door head is in the form of milky white light-emitting body and black words. The corners of the light-emitting box are designed with proper chamfer, which is elegant and gives people a warm texture.






我们以浅色系材料打底,使空间敞亮、清爽。或悬挂、或凌空、或镶嵌的各个彩色构件以轻巧的姿态落在这一片以白色构建的基础之上。她们以彩色渐变灯箱的形式出现,并包裹着油砂亚克力的外壳。灯光和色彩变得柔和,如同一杯酸奶果捞中恰好落在杯壁若影若现的新鲜水果,使人期待。

We use light colored materials to make the space bright and refreshing. Or hanging, or flying, or inlaid color components with a light posture, it falls on the basis of this piece of white construction. They appear in the form of color gradient light boxes, and are wrapped in the shell of oil sand acrylic. The light and color become soft, like fresh fruit that just falls on the wall of a cup of yogurt, which makes people look forward to.





置于入口处的大块彩色灯箱以背面可打开的构造设计,在给路人深刻印象的同时兼具品牌VI展示的功能。她以悬空的姿态作为一面屏风,为内部空间供以足够的安全感。

The large colored light box placed at the entrance is designed with an openable structure on the back, which not only impresses passers-by, but also has the function of brand VI display. She uses the hanging posture as a screen to provide enough security for the internal space.








空间的中心区域设计了活动并可临时安放饮品的椅子,他们在满足日常就餐需求的同时为其提供了更多的可能性。或单人或组队前来的客人能够以更为轻松的状态在空间里休憩、言谈。

The central area of the space is designed with chairs for activities and temporary placement of drinks, which provide more possibilities while meeting daily dining needs. Guests who come alone or in groups can rest and talk in the space in a more relaxed state.





空间的尽端我们设计了以木材、不锈钢、乳白色亚克力及镜面整合而成的家具。轻巧的金属构架支撑起背部带有品牌标志LOGO的座位。相邻的镜面拉伸空间的视觉,并向室内反射更多户外的绿植及光线。镜面的正前方设置了补妆台,对所有进入空间的客人开放。

At the end of the space, we designed furniture made of wood, stainless steel, milky acrylic and mirror. The light metal frame supports the seat with the brand logo on the back. Adjacent mirrors stretch the vision of the space and reflect more outdoor plants and light indoors. A makeup table is set in front of the mirror, which is open to all guests entering the space.





3D打印混凝土这项技术的筑造过程如同浓厚的酸奶被层层堆叠,最终形成表面不规则的、醇厚酸奶流淌质感的构筑物,我们将其融入于空间各处。他们与整体空间高度契合,并点明品牌的酸奶主题。

The construction process of 3D printing concrete technology is like thick yoghurt being stacked layer by layer, and finally forms a structure with irregular surface and mellow yoghurt flowing texture, which we integrate into all parts of the space. They are highly consistent with the overall space, and point out the yogurt theme of the brand.








在空间中没有运用过多种类的材料。天然的木材、亚克力灯箱和不锈钢的结合使得空间既具有自然性,也有未来感。

There are not many kinds of materials used in the space. The combination of natural wood, acrylic light box and stainless steel makes the space both natural and futuristic.





空间体验与产品相辅相成,不过分强度图案与形式,通过视觉体验将产品、品牌理念与空间充分融合。

Space experience and products complement each other, not too strong patterns and forms, and fully integrate products, brand ideas and space through visual experience.



平面图




杭州不序建筑设计事务所由潜坤先生、寿如松先生于2018年创立,提供建筑设计、室内设计、建筑摄影、 平面设计、产品设计等服务。

我们以设计为核心,将对事物及空间的理解落实为具体的建筑、室内、平面、视频影像等多维度达方式。希望通过更多角度表达设计之美。

创始合伙人的不同经历,使我们从更多视角看待设计,碰撞迸发出更多创意。目前已设计并完成多个建筑及室内作品,并与多个品牌机构建立合作关系。





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