URBAN object丨国货正当“潮”

//

国货正当“潮”，自2018年“国潮元年”至今，中国本土创意 - 本土制造已经掀起了此起彼伏的自信浪潮，迸发出了前所未有的消费热情，这是疫情新时代下，“制造业高质量发展”的奠基与“人们追求美好生活”的期愿，所碰撞出的火花。

→

Since 2018 “The Chinese Fashion Year”, the concept of Design in China – Made in China has raise an extraordinary heat in the field of local brands and sells., which represent the combination of Chinese manufactory capability with local pursuit of enjoying life.

口口目，一家在国产女鞋行业内深耕几十年的本土潮流领军品牌，借助其强大制造生产能力，已经开始思考本土元素，自主创意研发，以及当下新媒体的结合运用，探索前行转型。而如何在600平方的高维立体空间内实现新潮品的幕后办公，设计，研发，制作，展示，新媒体宣发这一系列自由而有序的发生，URBAN设计师尝试交出这样一份可能性。

→

As a leading company of Chinese footwear production, Koukoumu, having its own powerful production foundation, has been exploring the upgrading idea of mixing local design research, local production, and local social media promotion. We URBAN designer also try to response to these requests, achieving a balance among office working, design, research, production, display, self-media broadcasting within a three-dimension 600㎡ space.

与传统街铺不同需求不同，工作室需要承载更大比例的闭门研发生产的实际使用需求，与传统车间不同，概念工作室又承担了一定比例的招待，拍摄的可能。白色，是一个没有距离且无法被定义的色域，中性，中立，自成态度但没有疏离，用白色接纳不同元素，不同互动，不同可能。

→

Different from traditional street shops, the studio needs to carry a larger proportion of the actual use needs of closed-door R&D and production. Unlike traditional workshops, the concept studio also undertakes a certain proportion of entertainment and the possibility of shooting. White is a color gamut that has no distance and cannot be defined, neutral, neutral, self-contained but not alienated, using white to accept different elements, different interactions, and different possibilities.

看似自由，实则有序，体块组织动线，视线串联场地。前端的意见反馈与后端的研发调整是否可以最大效率得到双向传递，决定了一个潮流品牌能否精确且快速的掌握当下创意热点。

→

It seems to be free, but it is actually orderly. Whether front-end feedback and back-end R&D adjustments can be transmitted in both directions with maximum efficiency determines whether a trendy brand can accurately and quickly grasp the current creative hotspots.

空间形态 Space Morphology

项目名称 | 口口目科技传媒概念工作室

设计单位 | RBA | URBAN object

项目地址 | 广州市荔湾区

服务内容 | 商业空间设计

项目规模 | 600平方米

项目时间 | 2021.12-2022.03

项目团队 | Ruggero Baldasso，EvelynChen，Andrea Pasqua, 湛柱坚，梁祖儿

摄影团队 | 姚朝辉

推文排版 | 施星澜

意大利RBA建筑师事务所是一家国际建筑设计与都市实践机构，于1999年创立于意大利威尼斯,专注城市空间与中小体量建筑的设计与探索可持续技术的多维度应用，是欧洲绿色建筑认证机构CasaClima的在华设计代表。URBAN object，即URBAN私宅设计所，是RBA旗下的空间研究机构，致力于在都市人居尺度下将理性建筑思维应用于感性美学领域与实用空间，营造空间情绪价值，探索使用者，环境，及人为设计干预三者的平衡关系。 

RBA, Ruggero Baldasso Architects, founded in 1999 in Venice, is a leading international design institution within the boundaries of architecture and urbanism, which devoted to discussing deeper insight into sustainability application.URBAN object, are search and design studio, applies architectural thinking to interior domains beyond, dedicating in the understanding of achieving the balance between man,context and design approach.