开启一场岩古文化之旅

ARCHETYPE

WUYI STAR

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传统商业只在乎产品的售卖，而未来商业更在乎消费体验的整体感知，自我塑造出更加独立的品牌。在福州的中心，武夷星如同处于旋风的中空区域，白色的肌理线条呈现出毫不喧宾夺主的轻盈。

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Traditional business mainly focuses on the sale of products; however the future business emphasizes consumers experience and their overall perception, aiming to establish a more independent brand.  In the centre of Fuzhou , WUYISTAR is like a hollow region in a whirlwind. The white lines of the texture create a perception of lightness without distracting other elements.

“空间”对于“产品”，早已不仅仅是通过“退让”来凸显，应找到最合适的“衬托”。长长的门廊拉开了这场体验之旅，沿途的橱窗记录着岩古文化。

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As for the products, space is not accentuated by the notion of “ concession”, but also depends on ” totality ”. The long porch opens the experience journey and windows along the way records the ancient culture.

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The set back of the storefront enforces eye communication instead of pushing pedestrians far away.

光与时间的累积，都记载在这个空间中。饮茶不仅是一种习惯，更是生活的状态。

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The accumulation of light and time is recorded in this space. Drinking tea is not only a habit, but also a state of life.

人们通过进店体验，“懂茶”到“品茶”，不仅让人更多的认识茶，也更多的了解武夷星。

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By visiting the store, people experience a process from “understanding tea” to “tasting tea”. It is an opportunity to educate people about the Tea culture and make them know more about WUYISTAR.

从看见、走入、坐下，一切的发生都是品牌在述说。武夷星标志的红色，融合不同的材质，以点、线、面、体的形式蔓延在空间当中。

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From seeing, walking in, and sitting down, everything happening corresponds to the language of the brand. In the form of points、lines、planes, and entity, the symbolic red color of WUYISTAR mingled with various materials spread to space.

区别于其他空间的沉稳感，浅木色房间，给予茶客静谧，一道玻璃，隔开世外喧嚣。墙上的气孔也与茶客一同呼吸着大红袍所散发出的岩韵。

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Different from a sense of calmness of other spaces, the room in a light wooden color forms tranquility for visitors. A piece of glass isolates space from the hustle and bustle of the exterior.  The stomata of the wall along with visitors breathe the rhyme of the rock from Dahongpao.

用水声勾勒茶叶，用盖碗轻抚茶香，让光线唤醒一切。品尝时光流逝.

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Water sketches the outline of the tea leaves, the teacup touches the fragrance of the tea, and light wakes up everything. Enjoy time passing.

关于 元太

About ARCHETYPE

元太设计首席执行官&创始人，专注于前瞻性商业的空间设计。主张结合定位、运营、品牌、知觉、艺术、空间与体验，在建筑设计与室内设计中，探索更好的简单。