E-commerce giants gear up for[1] 

mid-year shopping bonanza[2]

BEIJING - Online marketplaces in China are busy preparing for the mid-year online shopping event as they must work harder to woo[3] affluent and sophisticated consumers.

[1]gear up for: to prepare for something that you have to do, or to prepare someone else for something 准备；使（…）准备好 

Politicians are already gearing up for the election. 

政治家们已经为大选做起了准备。

[2]bonanza: a situation from which large profits are made 获利之道；发财的机会

The rise in house prices meant that those who were selling enjoyed a bonanza. 

房价的上升意味着那些卖房者发了大财。

[3]woo: If you woo people, you try to encourage them to help you, support you, or vote for you, for example, by promising them things which they would like. 争取

They wooed customers by offering low interest rates.

他们通过提供低利率来争取顾客。

Initiated by leading e-commerce platform JD.com, "6/18" was first launched in 2010 to celebrate the company's anniversary on June 18. It joins the Singles' Day sale on Nov 11 and has become one of China's largest online shopping sprees[4].

[4]spree: a short period of doing a particular, usually enjoyable, activity much more than is usual （常指过分的）玩乐；短暂的放纵 

I went on a drinking/shopping/spending spree on Saturday. 

我星期六痛痛快快地喝了一通／疯狂采购了一番／挥霍了一番。

Other companies soon jumped on the bandwagon[5] and began to offer special offers to get more customers.

[5]bandwagon:  You can refer to an activity or movement that has suddenly become fashionable or popular as a bandwagon. (指活动或运动) 潮流

the environmental bandwagon 环保潮流

Chinese tend to choose purchases based on quality and brands on 6/18,compared with price and delivery during Singles' Day, a survey from JD.com showed.

JD.com will use technology such as augmented reality and virtual reality[6] to offer interactive shopping experiences and will also employ robots, driverless cars and drones for deliveries.

[6]增强现实技术和虚拟现实技术

通过一个小视频来了解下两者的区别

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https://v.qq.com/txp/iframe/player.html?vid=e0510ng8ciz&width=500&height=375&auto=0

Xiaomi also started a promotion campaign offering discounts for most of its products, while Alibaba's Tmall decided to launch both online and offline activities to promote itself as a green, smart and ideal lifestyle platform.

Almost all Chinese e-commerce platforms are developing a "New Retail" model, which not only features online and offline (o2o) retail, but also one-stop and streamlined service from shopping to payment and delivery.

China is the world's largest online shopping market, with about 467 million online consumers spending about 26.1 trillion yuan ($3.83 trillion) last year, up 19.8 percent year on year.