拓维设计 | VIRG casa总部展厅
WWW.DINZD.COM
The brand entrusted Topway Design to create its headquarters situated in Foshan. From architecture to landscape and interior space, Topway Design offered all-round design solutions. Based on the concept of "Home of the Future", the design team created a unique HQ image for the world-class brand, which blends humanism with technology perfectly.
-Freely connected indoor and outdoor interfaces -
Renovated from an old building, the project consists of four storeys, with a total area of 4,000 sqm. Clad in dark grey finishes, the facades present an austere appearance, with rectangular openings of different sizes forming a sense of rhythm. Besides, two brass grid structures are inserted into the facades at a 45 degree angle, enhancing the artistic beauty of exteriors. The external walls feature diverse composition, which helps to create an iconic image for the building and blend it into the surroundings.
The project serves for multiple purposes, which integrates exhibition space, workplace and corporate culture display space, etc. 1F and 2F are respectively used for displaying imported products and VIRG casa’s own-label products, while 3F and 4F function as working and reception spaces. The interior space follows the open architectural design, with functional areas freely arranged alongside axes, which extends the line of sight.
In the lobby, the cement tile flooring and the ceiling clad in cement paint embody the aesthetics of "return to original simplicity". A rotatable LED wall subtly functions as the partition for the coffee bar. There is a sunken area in the coffee bar, which is surrounded by the pool and connected with the outdoor garden. People sitting at the sunken area can see the water surface horizontally. With an open view to the fascinating outdoor landscape, this tranquil area is appealing to visitors.
-Immersive interactive scenes-
The main reception desk is coved with white faux-marble tiles, which forms a contrast of solidness and lightness with linear pendant lighting fixtures above. The double-height dark ceramic backdrop wall is overlaid with LED screens and stainless steel. Reflected by the specular ceiling, it presents the visual effect of a four-storey void. Dynamic images on the screens add bright colors to the space dominated by black, white and grey.
Such dynamic visual impressions are extended to the art installation area. Bespoke inverse-cone-shaped installations made of fiberglass reinforced plastic are hung in the space, which together create an illusion of being between reality and the futuristic wonderland created in Hayao Miyazaki’s animation "Castle in the Sky" via the reflection of specular ceiling and flooring as well as grey mirrors on walls. In addition, 12 pillars constitute a matrix of 3 rows and 4 columns, which appears to be a "Magical City". The LED screens help to present various immersive scenes including deep sea, starry sky and forest, etc., provide visitors with multiple-sensory experiences, and make "those within the City want to go out, while others outside want to come in".
天空之城 Castle in the Sky
Through fusion of art and technology as well as incorporation of most frequently used materials into interpretation of scenes, the design injects vitality into products and can evoke visitors' imagination with an open spatial form. The areas that display imported products from Italian brands including Ferrari are characterized by coordinated combination of materials, hues and furnishings, which reproduce the pioneering display art at Milan Furniture Fair.
-Superb craftsmanship showcasing good taste-
Stepping up along the stairs, the canyon-like stainless steel installation on 2F leaps into eyes, which is themed on "Elapsing of Time". The details and grain were refined manually, which coincides with VIRG casa's pursuit of superb craftsmanship. Three show flats are set around the void area, where the brand's customized products are displayed based on the scale of human body. Various upscale and tasteful scenes are created in the show flats, providing upscale experience and enabling harmonious interaction between people and objects.
时间之势Momentum of Time
In the display area on 2F, tile products are "protagonists". The area features orderly arranged geometric blocks, either dense or sparse. The neat interior structures contribute to highlighting the simplistic aesthetic of products. Besides, soft and restrained lighting enriches interior ambience. Visual identity of the brand is presented by the help of several square blocks, conveying its pursuit of a simplistic lifestyle. Moreover, a hole is carved out of a block, which showcases a rational yet romantic aesthetic.
The working space is awash with people-oriented expressions, aiming to let the employees establish a sense of identity and belonging in the space and the company. The glass-enclosed central courtyard is a design highlight. It has a renovated skylight that doubles as a shallow pool. Sunlight penetrates the water surface and falls into the courtyard, thereby creating the interplay of light and shadows and allowing interaction between human and nature.
VIRGcasa 总部展厅
图纸呈现
TOPWAY DESIGN
VIRGcasa 总部展厅
公司介绍
汪志科(左)、李小水(右)
Based in Foshan, China, Topway Design is dedicated to working on a wide range of commercial interior projects including headquarters, exhibition spaces, offices, entertainment spaces, hotels, and shopping malls, etc., and provides clients with integrated design solutions that cover project planning, landscape, architectural appearance, interior space, decoration and furnishings.拓维设计公司在设计上坚持空间独创性和人文情怀,将功能性、文化性、唯美性进行有机融合的设计理念,除满足空间在五觉体验感的同时最大限度的创造商业附加值,重视商业逻辑和运营法则在空间中的重要性,并强调概念转化和最终落地,主张将艺术自然概念和商业空间进行完美融合,用国际化的视野将东西方美学思想融汇贯通,将跨界思维和当代设计思想融汇到具体项目中。
The company adheres to originality and humanism of spaces, and advocates the coordinated integration of functionality, culture and aesthetics. In addition to providing unique experiences for all five senses, we strive to create added value for spaces to the largest extent possible, emphasize the importance of commercial logic and operational principles for spaces, and attach great importance to execution and realization of design concepts. Besides, we insist on fusing art and nature with commercial spaces in a perfect manner, work on combination of Oriental and Western aesthetics with an international vision, and strive to incorporate trans-boundary thinking as well as modern design philosophy into specific projects.拓维设计公司聚集了一群年轻、专业、富有激情和活力的团队,从前端项目规划到设计创意再到技术支持最后到落地实施,全方位多维度为项目顺利实施保驾护航,正是团队的精诚合作和不懈努力,拓维赢得了市场的认可和行业的赞誉,使我们成为业界最具创造商业价值空间设计公司之一。
FOSHAN TOPWAY DESIGN is equipped with a group of young, professional, energetic and passionate people, which ensures a smooth process for each project in every step, ranging from preliminary planning to design scheme, technical support, execution and realization. Thanks to efficient cooperation and unremitting efforts of the team, Topway Design has won wide recognition and praise from the market and industry and has established itself as a world-class spatial design company excelling at commercial value creation.
供稿 / 拓维室内设计机构
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